Monday, 6 August 2018

A Comprehensive Guide on How to Make Money with Google Adsense



gle Adsense

When somebody asks the question, “how can I make money online,” one common answer is “Google Adsense.”
Through the years, Google Adsense has provided marketers a way to earn money and make a living using their websites. It has proven to be one of the most popular ways to make money online.

How does Google Adsense work?

Google Adsense is an advertising network owned by search engine giant Google.
In a nutshell, you need to embed a Javascript provided to you by the platform on your site. The script will show contextual ads that are relevant to your content.
You can make money off the ads if people click on them. (That's right, people don't have to actually buy anything, you get paid when someone simply clicks the ad on your website).

How to measure ad performance

Generating money from Google Adsense depends on three important factors: the CPCCTR, and RPM.
CPC, also known as cost per click, refers to the amount of money you will receive if your visitors click on your ad.
As publishers, you have no control over how much you will receive for each click on your ad. It ultimately depends on the competition in your domain's niche that dictates the pricing, which could also change over time. Nonetheless, you can attract the best possible ads for your site using tactics that will be discussed in a different section below.
On the other hand, CTR or click-through rate refers to the percentage of visitors clicking on your ads while on your site.
CTR is important if you want to earn from Google Adsense truly. While CPC determines how much you will earn, you have very little control over the variables that determine the costs of the ads that will appear on your site. Your CTR is highly dependent on controlled variables or tactics that you can use to increase your ad performance which will also be discussed later.
Both metrics help you make sense of your RPM or revenue per 1,000 impressions. Impression describes the activity that takes place on the site and server every time an ad is fetched.
To compute the RPM, you need to divide your estimated earnings by the number of impressions (how many times an ad was seen on your website) and multiply the quotient by 1,000.
Measuring your potential earnings through RPM reveals to you the bigger picture that CPC and CTR can't show. Essentially, RPM is showing how much money you make per visitor.  Ultimately, it doesn't matter if your site is showing low-paying ads. The important thing is that you optimize your ads for increased performance and higher revenue.

Different ad options

Since you need to get people to click on your ads to make money, Google Adsense offers different ad options that you can show on your pages.
  • Text – Also known as “sponsored links,” the ads will appear as one or two lines of text format which may include the title of the ad and the physical address (for local businesses).
  • Display ads – The ads will appear in graphic format. You can choose from different sizes for your display ads, which will depend on where you wish to place it on your page.
  • Rich media – The ads will appear in HTML, Flash, and video format.
  • Animated image – The ads will appear as dynamic images. To show this on your site, you need to enable image ads.
  • Link units – They will show a list of topics related to your content. Once your visitors click on them, they will be directed to a page of Google ads related to the topic. You can only make money from this ad type if visitors click on the ads after clicking on the list of topics.
Among the different ad options to choose from, Google confirmed that the best performing units are the following:
  • 336×280 large rectangle
  • 300×250 medium rectangle
  • 728×90 leaderboard
  • 300×600 half page
  • 320×100 large mobile banner (on mobile)

How to increase the performance of your ad units

You can't just randomly slap your Google Adsense on your page. You need to identify the optimal places where you can set up your ads to appear on your site pages. Doing so allows you generate more clicks on your ads and drive more revenue.
Below are a few different options for optimizing your ad units on your site.
Maximize Earnings: I use a free ad tester called Ezoic which makes testing different ad placements very simple. Click here to try it out.

Place them “above the fold”

This term refers to the part of your website page that is visible without having to scroll down.  In other words, this is going to be the very top of your page.
Placing your ad above the fold makes it difficult for users to ignore.
However, it is ill-advised to feature only your ad above the fold and push down your content.  Google has made it clear that websites with top heavy ads could get penalized.  So, make sure you have content on the top of your page as well…not just ads.
Examples of ad placement above the fold - how to make money with Google Adsense
Examples of how your ad should and shouldn't appear above the fold from Online Shouter.

Test your color strategy

Color is a major component of your ad unit. Your choice of colors of your ads will determine how they will perform over time.
You can approach your ad placements in different ways:
  • Blend – If you want your ad units to look similar to your content. However, there still needs to be a clear delineation between ads and content on your page as it is considered a policy violation.
  • Contrast – If you want your ad units to stand out from your content.
  • Complement – If you want your ad units to use colors found on your site but not match the background and borders
Ultimately, no conclusive study support which among the three approaches will yield you the most profile because each site is a case-by-case basis.
Therefore, what you can do is test which of the three works best for your site. Edit the ads based on the approach you want to take and run them for a period. Keep playing around with the ads to see which approach makes you the most money over time.

Put them near your CTAs

Call to action or CTA is an instruction that asks site visitors to perform a particular action on your page.
Examples of CTAs are as follows:
  • Buttons – The idea behind buttons on a page is for visitors to click on them and direct them to a different page.
  • Forms – Visitors will be asked to fill out the form based on the objectives of the content on the page.
  • Social sharing tools – For blog posts and resource pages, readers can share them on Facebook and Twitter, among others, to their followers.
If you are using any of the CTAs mentioned above, you could consider setting up your ads to appear beside them. Since CTAs are designed to grab the attention of visitors towards that section of the page where they are placed, they also cast light on your ads by sheer association.
However, make sure that the ad units that appear beside the CTAs do not attract attention away from your CTAs. While earning from ad clicks is nice, your page's CTA will likely be more important than everything else.

Review & Optimize Your Ads

You shouldn't get too comfortable with your ad layouts.  One of the things I've done for a while now in online marketing, is perfect the art of “testing” my monetization methods.  Not only do I test different ad networks outside of Adsense, but I am always revising just about everything to do with my ads.
I set a monthly schedule and once per month, I go in and compare revenue for my best performing ads from the prior month.  If I have lower performing ads, I will shut them down and new formats and new ad placements.
It's easy to get comfortable with a certain amount of revenue if you are making money online, but you should always be testing to ensure you can maximize your revenue streams.

Pick a WordPress Theme That Allows Multiple Display Ad Locations

If you are using an “out of the box” WordPress theme, chances are that your display options for ads are pretty limited.  Luckily, there are more WordPress themes in the market now that allow for greater flexibility with regards to ad positioning.  It used to be that you really could only do an in-content ad and a sidebar.  Now it seems you can test all sorts of different layouts.
While getting a custom theme designed is generally always more beneficial, you can still do a lot of great testing and layout options by picking a decent premium theme.  There are also website “builders” that let you visually build out your pages, giving you greater flexibility with your ad layout positioning.
Choosing a premium theme will give you quite a few options to test your ads, and make sure you are optimizing them on a monthly or bi-monthly basis in order to improve revenue.

Ask visitors to turn off AdBlock

Let's face it – people are averse to ads.
As much as possible, they will avoid ads because they disrupt the flow of the content, which is the reason why they visited your site in the first place.
Therefore, some users install ad blockers on their browsers, so they don't have to encounter annoying ads.
While ad blockers may benefit users, you, as a Google Adsense user, won't.
You need to find a way to ad block users so you can serve them ads.
A easy way to do this? Ask them nicely.
A poll conducted by IAB UK reveals that people are more than willing to turn off their ad blocker if the site asked them to.
If you are running your site on WordPress, ThemeIsle shares five of the best anti-ad block plugins that you can use. Each plugin has distinct ways of asking visitors to whitelist your site so you can serve them ads.

Paginate your content

The increase of mobile users online over the past couple of years proves that mobile is here to stay. Aside from making your website mobile-friendly, you need to tweak your ad strategy that will cater to your mobile audience.
An interesting approach to monetizing your mobile sites through ads is by paginating your content.
Instead of showing the entire content on a single page, you will only show bits and pieces of your content. Users can move on to the next section by going to the next page.
The tactic positively impacts your ad performance as explained in this post at AdNgin.
The best reason why you should paginate your content, especially on mobile, is its ability to help increase ad impressions. Every time users click to the next page, the server will fetch the ad to the page again. For example, if you paginate your 1,000-word article into two pages, just like Forbes does, then you can double your impressions as opposed to showing the entire content on a page.
The higher the impressions are, the more chances you can serve contextual ads based on the content on the page. If done correctly, pagination can increase your revenue.

An additional note about pagination

I emphasized doing pagination correctly because it can also bring new problems. For beginners, not everyone is a fan of pagination. Not to mention, it changes how analytics tools will collect data from your site. Instead of taking your content as a single page, it will interpret the paginated content as individual pages in itself.
Nonetheless, if you can overcome the roadblocks presented by pagination, you can begin by the downloading the best pagination plugins for WordPress in this WPDean post that you can use on mobile view. Once you have decided which plugin to use, make sure to test and observe the results and how it impact your ad performance.

Learn SEO

I'm sure most of you know the importance of SEO in building a successful website.
However, I cannot stress this enough:
Confused About Niche Websites?
Join Niche Pursuits Insider to Get Access To Our Niche Site Training Blueprints + Get Your Questions Answered In Our Members-Only Facebook Group.
Learn More
SEO is key to boosting traffic to your site which of course increases the chances of increasing your ad revenue.

I have covered SEO in depth on this blog and has been a key factor in the success of my Niche Site Projects.
To keep it short, below are the most crucial things you need to remember when doing SEO for your sites:
  • Target Low Competition Keywords – If there is one thing that has driven my own success with niche websites, it's targeting keywords that are easy to rank for.  By doing proper keyword research to determine what you can feasibly rank for, you can make your life so much easier in terms of SEO.
  • Beware of Google's algorithm – Just like Adsense, Google Search is governed by an intricate web of rules. More important, Google always updates its algorithm to serve users with the most relevant pages for their search terms. Some of my projects have been penalized because Google caught on with grey-hat tactics like PBN link building. This is a good thing because it keeps everyone honest and ultimately allows the best sites to rank near the top.
  • Always create great content – If there's one thing that withstood Google's constant algorithm updates, it's great content. Google rewards sites that publish actionable, long-form content that resonates with its audience by placing them at a high position in search results.
  • Be creative with link building – Backlinks are the very heart of off-page optimization. A lot of sites have tried gamifying search results through shady link building tactics. It worked in the past, but Google has gotten better at catching sites using black-hat techniques. Therefore, you need to find sustainable white-hat strategies for link building to maintain a steady amount of organic traffic.

How to keep your Google Adsense account from getting banned

As mentioned above, there are Google Adsense practices that can get your account suspended. Google is very good at cracking down on users who violate their policies so don't even think of one-upping Google in their own game (i.e.  Never click your own ads, or ask anyone else to click on your ads!).
Examples of unacceptable implementations ~ how to make money with Google Adsense Below are other practices to avoid so you can keep your Adsense account and earn money from their ads:
  • Click on your ads – It doesn't count if you as site owner click on your ads in the hope of making money. People in your home clicking on your ads is also a violation. Even if you use a proxy to hide your IP address, there's a good chance you will get caught.
  • Hold ad-click contents – This method is a form of begging for clicks, which is against Google policy. Desperately asking for people to click on your ads compromises not only the advertisers but also your site.
  • Manually alter the code –  If you want to make changes to your Google Adsense code, do it from the Adsense platform. Do not tweak the appearance of the ads by editing the code yourself. Google wants to observe ad performance based on the changes made from Adsense. Alterations made outside of Adsense prevents Google from effectively tracking their progress, thus making it a violation.
  • Enlist robots to click ads – Using robots or any automated tool to gamify the system for the purpose of inflating your earnings is illegal. You are also prohibited from using human-generated clicks or trading clicks with other publishers.
  • Create site specifically for ads – Part of Google's mission is to promote sites that provide valuable content on their site. If your site is thin on content and is merely used to showcase ads, then you are risking yourself from getting banned.
You can view more policy violations by clicking here.

No one is safe

Even if you feel that you are following Google Adsense policies to a tee, there's still a chance your account can be penalized.
I got my account banned in 2012 out of the blue. It was only after a couple of months later after creating a new Adsense account when I found out that my ads are generated an unusually high CTR. Back then, I was using a theme with an aggressive ad placement, which most likely led to lots of clicks.
I highly encourage you to strictly follow Google policies regarding ads. There is no point in going behind Google's back by illegally increasing your ad performance when you will eventually get caught.

Case studies of successful Google Adsense performers

Taking all the best practices mentioned above into account, there is still no guarantee that you will generate a steady income stream from Google Adsense. Other factors such as your ability to drive traffic and rank for your target keywords, among others, are essential skills to make the most out of your ad-infused site.
Below are case studies of people who have learned how to make money with Google Adsense.

Harsh Agrawal – $174/month

The ShoutMeLoud owner explains how he was able to generate at least $160 a month from Google Adsense by creating a micro-niche site in this post.
Below are key takeaways from Harsh's blueprint that you can apply on your site to increase ad performance:
  • Find a niche you are comfortable with – While you cannot dictate the CPC for ads for your niche, you can choose a niche with a high CPC. Also, choose a niche that you are passionate about. Earning money from your site through high-paying ads is great, but you may lose motivation if you are developing a site with a topic you have zero interest in.
  • Find keywords for your content – To drive organic traffic to your site; you need to find keywords related to your niche. Ideally, you should optimize for keywords with high search volume and little competition, something that LongTailPro will provide you help with. For writing your content, you can hire from sites like TextBroker to do the writing for you.
  • Build links to your pages – In Harsh's example above, he did not create backlinks even though he drove lots of organic traffic to his micro-niche site. However, as part of SEO's best practices, you need to find ways on how to earn links from high-quality sites so you can increase your search ranking for your keywords.

Matthew Paulson – Over $100,000/year

Matt built a profitable network of financial sites. A lot of his success to making money online lies in his ability to attract tons of traffic through unit means. He consistently drives 2.5 million unique visitors a month to his sites. Matt has been able to reap the benefits of not just Google Adsense, but various other monetization methods as well.
To learn more about Matt's methods, you can listen to the podcast I conducted with him by clicking here.
Below are takeaways from the podcast:
  • Don't rely solely on Google for traffic – While ranking for your keywords of Google search will benefit your site, it's not the only way for you to get traffic. In Matthew's case, only 20% of his total traffic come from organic search. He gets most of his site traffic from places like Twitter and news outlets. In other words, Google is not the only source that can help you drive more visitors.
  • Find other ways to earn other than ads – Google Adsense has a low barrier to entry for publishers to generate a sufficient amount of revenue for their sites. However, to truly unlock the key to earning more, you need to think outside of ad networks (like selling your own products, etc).
  • Build an email list – What Matt noticed with his visitors is their interest for more in-depth analysis about the stock market. Instead of offering the analysis for free, he only sent them to his subscribers. Matt then set up an opt-in form on his site to collect email addresses of people interested in the content. Building a list allowed him to monetize the analysis exclusive to his subscribers.

Spencer Haws – $10,000/month

Of course, I had to include myself in this post! 🙂
My success with Google Adsense started in 2009 when I began creating niche sites with low competition. Taking this route helped me generate lots of traffic from Google, Bing, and Yahoo! at a time.
I built websites using this strategy, which helped me earn a five-figure monthly income.

My highs with earning from Google Adsense is not without its lows.
After making over six figures a year from Google Adsense back in 2011, my account was unexpectedly shut down in 2012.  You can read the entire epic story of my Adsense account getting shut down here.
Luckily, a few months later, I was able to open a new account and have been earning from Google Adsense ever since.  However, this also made me realize that Google holds a lot of power, so it can be important to not rely solely on one source of income.
I now share some of my more current strategies for building niche sites, and often monetizing them with the Amazon Associates program.

Wrapping it all up

There's a reason why Adsense remains one of the most popular ad networks where site owners can make a living.
With a steady iron hand in Google that lays down the rules on how ads must be served to your audience, you can guarantee to be compensated well as long as you continue to provide value to your visitors with your site.
Therefore, if you want to make money with Google Adsense, then take the tips and strategies above to heart and apply them to your website today.
If you have questions or comments about the post, please share them above. If you love the article, feel free to share.


want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Yes! I Love to Learn

You may also like

View all

No Comments

Join the conversation

Leave a comment

Recent Posts

View all

Friday, 3 August 2018

How much money can I make from AdSense with 1000 visitors per day ?







Jivthesh M
Jivthesh M, Partner at ShortFoundly (2018-present)


Siva Raman
Siva Raman, Professional blogger who earns hundreds of dollars from Google Adsense


Now let me explain you my Website Traffic.
Here is a screenshot of Tipsmonk Website Traffic according to Google Analytics for June 2016
So I got 44,074 Visitors for the month of June ( 30 days )
And for each day [Math Processing Error]
And now coming to Geographical traffic, Tipsmonk gets 90% of it’s traffic from India.
Now getting into Google Adsense Income :
Below is a screenshot of Tipsmonk Google Adsense Income for June 2016.
So, Tipsmonk Adsense Income for June 2016 is 186.24 US Dollars.
And for each day [Math Processing Error]
After few calculations, here is the result you need.
For 1000 Visitors a day ( with most of it from India ), a website with Health & Wellness niche earns approx. 4.2 US Dollars per day with Google Adsense.
And this is not the perfect one.
Again your earnings with Google Adsense varies with some other factors like,
  1. Niche of your website
If your website is about Earbing money online, Health, Real Estate you can earn few extra dollars. If your site is about films, gossips you will experience less earnings.
  1. Ad Placements
This plays a key role in Adsense earnings. Learn from masters.
  1. Ad Types
Ads like Donations, Betting pay high while others like crafts, social ads pay low.
& a lot more.
So if your website is in high niche and your doing well with all other factors, with 1000 visitors a day you can earn [Math Processing Error]
And listen bro, that’s not cheap. That’s really worthy.
My website traffic is growing day by day and it’s giving me more than my daily bread.
Be sure to write some articles with high CPC keywords. In my website, I have written some articles with high CPC ( listed below )
And Ads in these articles are making my earnings double because they contain some good keywords for which Google Adsense pay high.
Ok, and here it ends.
It’s all about my journey with Google Adsense. Now I hope you got a clear reference regarding Google Adsense earnings. And remember, earnings fluctuate often. Don’t worry for that. Focus on Good content and try to drive huge traffic for your blog first. Then earnings flow automatically.
All the best !! Ping me if you got any other doubts regarding this.
By the way, don’t forget to visit my website and tell how you like my articles.
Thanks in advance.
UPDATE
Currently I earn more than 500 US dollars per month.
You can even visit my android app here
Install this Free Android App which gives free tips on skin glow, pimples, dark spots & a lot.


Aamir Kamal
Aamir Kamal, love to write


Case 1
Once i have a website and i work on Tech Niche, a UK Visitor Click Google AdSense ad and i got $1.7 per click. Let say you got 1000 visitor from UK and your CTR is 1% that mean, you got i click per 100 views, that sum up to 10 clicks and the money you earn are $15 per 1000 visitors.
At the other time, i work on a website which has over 4,000 visitors per day and i earn $2, the traffic is coming from Asian Countries. So the Number 1 thing that you need is #Traffic from a Developed Country not from a underdeveloped country.
Case 2
I have a website about Tech and the normal or average CPC from that Blog was $0.06 to $0.1 and i easily make $1.4 on 1000 visitors, the niche i was writing was Tech. This blog is still present on the web TechMintle
I have a website that i got traffic from social media and get over 4k visitors per day and only earns $2 per day per 4k visitor.
So, what i want to say that if you got over 1000 visitors to your AdSense monetized blog then the money you earn depend upon the following factors.
  • Your Niche: I am working in Health Niche too, and the amount we are getting from AdSense are very large, but they may be very specific case to case.
  • Your Visitors Demography: If your visitor is coming from a developed Country like United States or United Kingdom then the chances are that you got $7 per 1000 page views, but if your visitor is coming from a country like India or Pakistan, then Most probably is that you got $1 per 1000 page views. So, always try to work on Domain that have developed country traffic coming from.
  • Your Blog post title: Long Tail title earns more then Short Tail title. The reason is that, Long title have more Keywords then that of short one, so better to use only long tail title and with proper Keyword Mixing.
  • Your site DA/PA: A site with DA/PA of 1 will earn less per Click from a site with DA/PA of 20.
  • How your Site load on Mobile?
  • Your Visitor Knows that you run ads
  • Can your Ad look like ad?
  • top 31-keywords-for-adsense-optimize-sites
  • Is your traffic is coming from search or through Social media?. If your traffic is from search engine then you will got a High CPC if not then you need to have a rich niche like banking, insurance or buying cars.


Imran Uddin
Imran Uddin, Publisher @Google AdSense for more than 5 years now.



Google Adsense has been a primary revenue model for many Bloggers and Internet Marketers. The best thing about Adsense is that they don’t have any traffic requirement and accepts almost all the blogs/websites that abide by their TOS. However, most of the Bloggers are not aware of the fact that you don’t start earning money if you have an Adsense account. You need traffic and that too targeted high-quality traffic. Let me explain you what that means;
How Adsense Revenue Actually Works?
Adsense has both CPC and CPM-based revenue model. Now let me explain the terminology that we use on Adsense first;
  1. CPC – Cost Per Click – Varies anywhere between $0.02 to $1 (Max. it can go up to $100 as well but in very rare cases.)
  2. CPM – Cost per 1000 Impressions.
  3. RPM – Revenue per 1000 Impressions.
  4. CTR – Click Through Rate – Clicks per 100 impressions. Varies anywhere between 1% to 10% based on your niche and ad placement.
  5. The other terms like Pageviews, Impressions and Earnings; which I guess are pretty much straight forward.
CTR = (Number of ad clicks * 100) / Number of page views
If my blog has 10,000 pageviews per month and 800 AdSense ad clicks, then my CTR is 0.8%.
CTR = (800 * 100) / 10000 = 0.8%
Most of the ads on Google Adsense are Cost Per Click based. That means you get paid whenever a visitor clicks on your ads(You are not allowed to click on your own Ads, it might lead to a permanent BAN). There are very few ads that are CPM based that means you get paid even though a visitor doesn’t click and just view the ad, but these ad formats are very less, and most of the advertisers avoid these ad formats.
How much money can you actually make from Adsense?
It depends on a lot of factors and out of all these the primary factors are CPC and CTR. CPC varies from niche to niche and also depends on the geographic location of your audience. If you are getting traffic from Tier-1 countries like US, UK, Canada, Australia, etc, then your CPC is likely to be high. But if in case you are receiving traffic from Tier 2 and Tier 3 countries CPC would be low.
CPC also depends on the keywords that you are targeting. If you are targeting keywords related to Gadgets, Health, etc., the CPC tends to be high because there is a lot of competition among advertisers in those sectors. So, if you are in a less competitive niche like the entertainment or education, that too in India then obviously your CPC will be very less.
So, lets suppose you have good CPC, and that doesn’t end there. You need a good CTR as well; that means you want more people to click on your ads. This depends on a lot of factors like Ad Placement, Source of Traffic, Web Page Loading time and a lot many other factors.
It all depends on these two factors. Combing these two a simple term is used to understand how well our ads are performing and its called RPM.
Page RPM = (Estimated earnings / Number of page views) * 1000
Estimated Earnings = CPC * Total Number of Clicks
= CPC * CTR*100
Ops, don’t panic. Am not teaching you any formula, and you don’t need any. You just have to look at the RPM.
Lets suppose like your RPM is $2 then you must be making around $2/1000 pageviews.
Then if you are receiving about 10,000 page views you should be able to make $20.
So, if your RPM is $5, then you would make $50 for every 10,000 page views.
If in case your blog is receiving an average of 10,000 pageviews per day which means 3,00,000 pageviews per month at an RPM of $3, the calculation goes as follows;
Total Revenue = RPM * Pageviews/1000 = 5*300 = 1500.
You should able to make about $1500 per month. So, now I hope you understand how to calculate the earnings.
I shared about this topic on my blog.

1. The Huffington Post
Owner: Arianna Huffington
 Income: about $30,000/day
 ALEXA RANK – 212
 Daily visitors: 5 446 680
 Daily pageviews: 11 056 761
At roughly double the income of the number two blog, The Huffington Post made a name for itself as a decidedly left-leaning political aggregate site in the vein of Drudge Report – but with a healthy, Internet-friendly sprinkling of cat videos and other Internet oddities driving clicks.
2. Mashable
 Daily visitors: 1 611 911
 Daily pageviews: 2 724 129
 Alexa Rank: 701
 Owner: Pete Cashmore
 Income: about $15,000/day
 Mashable’s focus is on social media news with a dash of tech here and there, but like so other top earning blogs, over time it has adapted to include viewer-friendly content like viral videos and feel-good opinion pieces.
3. Techcrunch
 Daily visitors: 1 693 014
 Daily pageviews: 2 895 055
 Alexa Rank: 679
Owner: Michael Arrington
 Income: about $14,000/day
 One of the more focused blogs in the top ten, Techcrunch does an admirable job monetizing with just its hard tech industry focus by being bar none the best in the industry. A wide variety of tech and science news is covered, along with profiles of startup companies and new gadgets that give avid readers an edge on all but the most informed members of the tech industry.
4. Engadget
 Daily visitors: 1 651 483
 Daily pageviews: 3 236 906
 Alexa Rank: 722
 Owner: Peter Rojas
 Income: about $10,000/day
 Yet another high-earning tech blog, this time with a focus on gadgets (as the name suggests), Edgadget does especially well with a more magazine-like editorial format as well as substantially more international and multilingual support than comparable sites.
5. Smashing Magazine
Daily visitors: 294 160
 Daily pageviews: 411 824
 Alexa Rank: 5051
Owner: Vitaly Friedman
 Income: about $6,000/day
 Smashing is a blogger’s blog – or to be more precise, a resource for any web developer and website designer. Featuring examinations of typography, graphic design, layout, and more, Smashing is a rare example of a site with limited appeal to the layman that still managed to foster a huge audience and large paydays.
6. Tuts+
 Daily visitors: 815 650
 Daily pageviews: 1 207 163
 Alexa Rank: 1889
 Owner: Collis Taeed
 Income: about $5,000/day
 Unlike most blogs, Tuts+ doesn’t make its money from advertising. Instead, it offers a premium membership to gain access to a huge array of courses and educational materials on website design and development. Their blog features posts in this same vein that help funnel readers to the premium section.


Palla Sridhar
Palla Sridhar, Content Writer and SEO Helper



It all comes to the niche you are in. Basically Tech niche pays you around $2 per RPM. If its health, you can earn even more. But most likely if its a Tech site you will earn around $3 to $4 per 1000 visits. This is based on US based traffic.
Update: 8/9/2016. Recently I had in interesting statistic with two of my sites. One site is on tech niche and other on health niche. The tech blog gets most of the traffic from US, UK and Canada and desktop. But the health blog gets its traffic mostly India and US that too more mobile.
Till now I was getting more Adsense income (RPM) from tech site. But for the last 2 months there is a change. I am now getting more income from health site.
But most of the revenue is from United States visitors only, in both the cases.
So most important thing is where your 1000 visitors are coming from. If they are coming from Asian countries, its too bad. Also its important to have mobile traffic. So if you have good mobile USA traffic, you can also get around $6 per 1000 visitors.

Mat Bennett
Mat Bennett, Helping AdSense publishers earn more


Thanks for the a2a.   This is one of the most frequently asked AdSense questions and also one of the hardest to give a valuable answer to, as there are a lot of variables in play.   Average earnings per 1,000 ad impressions are said to be around $1 across the whole of the global network, but that isn’t very indicative of real results for most.

The short version of the answer is that, if you want to find out what AdSense could earn on your website you need to run AdSense. You also need to be prepared to put some work in to optimise it and achieve your earnings potential.

For the long answer read on.  I’ll walk through the variables, starting on the assumption that a site is hitting that $1 average:

If you earned $1 impression CPM, what would 1,000 visitors a day earn you?
If you know the CPM then the remaining variables are:

  • Ads per page : The average number of ad units displayed per page impression
  • Pages per visit : How many pages the average visitor views
  • Pages per visit X Average ad units X Impression CPM = Revenue per 1000 visitors
A website serving an average of 3 pages per visit, each with 2 ad units and an impression CPM of $1 would therefore earn $6 per 1000 visits.

But your impression CPM probably isn’t $1. Prices paid on AdSense are dynamic. They are fixed by auction rather than being standard across the network and the value of every impression changes.  Here is a quick run down of the important factors:

Major factors affecting CPM

CTR : The majority of AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance.  Units that are in positions where they attract few clicks will have drastically different performance to those with high CTRs.

Geography : Advertisers are willing to pay differing amounts to reach customers in different regions.  Customers in the so called “tier 1” countries; USA, Canada, UK command higher prices.

Your niche : The majority of AdSense ads are contextually targeted. This means that AdSense will select ads that are related to the content of your page.  Due to the auction nature of AdSense different niches will attract different levels of bid.  For instance, content about holidays and flights is likely to attract higher bids than content about your pet hamster.

Choice of ad unit size : Advertisers prefer certain ad sizes .  Less common formats tend to attract less bids, and large formats tend to attract higher bids.  The same ad shown to the same user can achieve very different final rates across different ad unit sizes due thanks to the effect of upwards price pressure in more competitive auctions.

Visitor behaviour and demographics : In addition to contextual targeting, Advertisers can target by user demographics and behaviour (retargeting).  Having a valuable audience who shop online can push up rates thanks to the extra bids and auction pressure these methods introduce.

How good your site is: If you have a site that advertisers want to be see on, then you might also attract placement targeted ads.  These ads, specifically targeted at your website, can be very effective in increasing demand and help pushing up rates.

As you can see, lots of factors . In fact there are a lot more than can impact auction pressure and change the rates you see.  This all makes is hard to give a general “what can I make?” answer.  I’ve worked with sites that have reached their full potential at a few hundred dollars a month and those earning in the millions.  It is all down to the website.

200 Ways To Make Money Online [Infographic]

Richard Darell Tweet Share Pin Share +1 ...